witty, pretty A'pieu

A’pieu is for the bright, energetic, bubbly,
and passionate 18~24 y.o.!

UVibrant but sincere,
pretty but witty,

Uncomplicated and effortless,
while being true to oneself.
Express yourself

A’pieu

1. Not too serious, but never sloppy

2. Playful on the outside, sincere at heart

3. Easy, effortless, and all my own vibe

Get Ready with APIEU

Skincare, makeup, and all your faves in one place!

Are your skin concerns troubling you?

A’pieu is dedicated to soothe your skin! Blemishes? Dryness? Wind down with A’pieu!

Want to spice up your daily makeup look?

Easy and simple, but clearly effective! A’pieu’s holy grail products your glow up secret!

A’pieu Keyword

1824 The brand for enthusiastic, independent customers ages 18-24
KRW 8,000-20,000Reasonable price range
2 million Sold over 200 products of the Madecassoside Series (based on cumulative sales of products from the entire series as of late November 2020)
20 countries Advanced into 20 countries in Asia, the Americas, and Europe
Marked KRW 40 billion in annual sales, with an annual average growth of 18% from 2015 to 2019
210,000 Aug 2020 Exceeded sales of 210,000 products from the Mulberry Series (based on cumulative sales of products from the entire series as of late August 2020)
3 million Sold 3 million cumulative products of the entire Juicy-Pang line (based on cumulative products sold as of August 2020)

A’pieu History