witty, pretty A'pieu

A’pieu is for the bright, energetic, bubbly,
and passionate 18~24 y.o.!

UVibrant but sincere,
pretty but witty,

Uncomplicated and effortless,
while being true to oneself.
Express yourself

A’pieu

1. Blithe and playful, but also earnest and sincere 2. Charming and cheerful with a meticulous eye 3. Effortlessly true to oneself

Real recognize real!

Welcome to the secret world of the beauty guru!

이럴 때 A'pieu!

Are your skin concerns troubling you?

A’pieu is dedicated to soothe your skin!
Blemishes? Dryness? Wind down with A’pieu!

Want to spice up your daily makeup look?

Easy and simple, but clearly effective!
A’pieu’s holy grail products your glow up secret!

A’pieu Keyword

1824

The brand for enthusiastic, independent customers ages 18-24

KRW 8,000-20,000

Reasonable price range

2 million

Sold over 200 products
of the Madecassoside Series
(based on cumulative sales of products from
the entire series as of late November 2020)

20 countries

Advanced into 20 countries in Asia,
the Americas, and Europe

Marked KRW 40 billion

In annual sales, with an annual average growth of 18% from 2015 to 2019

210,000

Aug 2020 Exceeded sales of 210,000
products from the Mulberry Series
(based on cumulative sales of products from
the entire series as of late August 2020)

3 million

Sold 3 million cumulative products
of the entire Juicy-Pang line
(based on cumulative products sold as of August 2020)

A’pieu History

  • 2008.02
    Launched A’pieu online store

  • 2011.04
    Opened first
    offline store,
    Ewha Women’s
    University Branch

  • 2020.08
    Sold 210,000 products
    of the Mulberry Series (based on cumulative sales of entire
    series as of late August 2020)

  • 2020.08
    Sold 3 million cumulative products
    of the entire Juicy-Pang line (based on cumulative sales as of August 2020)

  • 2020. 11
    Sold 2 million products
    of the Madecassoside Series (based on cumulative sales from the entire
    series as of late November 2020)